According to HubSpot, 68 percent of marketers completed a site redesign in the past year.

From social media to website design and everything digital in between, online marketing requires constant changes. If your website falls behind, your customers—and return on investment—are bound to as well.

With a professional website redesign, you can attract new customers and stand out from the competition! Here are five essentials for an effective—and awesome—website revamp.

1. Mobile Responsiveness

The number of mobile phone users is expected to exceed 5 billion people in 2019.

With so many people depending on their smartphones for information, it’s essential to prioritize mobile responsiveness for your company website. Mobile responsive websites adjust content based on your customer’s device, so nothing looks illegible or cut off.

As a result, you’re not missing out on a huge chunk of potential customers.

2. Branding

A unique company brand identity is exactly what helps you stand out from other companies in your industry. Your brand is composed of visuals like your logo, tagline, and distinct color scheme to elements like tone, voice, and word choice.

By implementing your brand throughout your website revamp, you can make an impression on customers that no one else can.

Check out our portfolio to see a few website makeover examples!

3. Search Engine Optimization

The website redesign process should include an optimization revamp as well.

Search engine optimization (SEO) starts with industry research. Consider what your customers are searching for when looking for your product or service.

Then, that keyword and other variants should be used in headers, page text, titles, image alt text, and image descriptions—to name a few spots.

That way, when customers search around, they find your company as a perfect match!

4. Conversions

What do you want customers to do when they visit your website? Whether it’s complete a form, call your office, or make a purchase, a powerful call-to-action (CTA) can get them there.

Once you accomplish attracting website visitors to your new website, the next step is to encourage them to convert into paying customers.

Use active verbs and direct CTAs on your website to optimize your content for conversions. As a result, you can increase the ROI on your site redesign by gaining new, paying customers!

5. Speed

While a website makeover can improve the look of your overall website, you can’t let it lag down functionality. A ton of heavy pictures and cool animations might look great, but not if they slow down the entire site—which will only prompt visitors to leave.

Google also considers website speed important when ranking websites on their search engine results pages. By optimizing pages and content, you can keep your site up to speed and rank higher than ever before.

Website Redesign: The Website Revamp Essentials

With these five essential elements to an effective website redesign, you can attract new customers and increase sales. Keep ahead of the competition with a website revamp that’s bound to wow everyone.

Learn more about our services and get started with your own website redesign process today!