For any business operating in 2021, a website is an essential tool for success.
After all, this is where potential clients go to learn more about your business. This could be anything from learning about your products or services to meeting your team and understanding your brand.
Let’s consider that 93 percent of online experiences begin with a search engine¹. Without a website to populate this search engine, it’s safe to say that the potential for business is virtually lost.
This is exactly why having a website in 2019 is vital to the success of your business. In efforts of creating the best website possible, why not consider the top web design trends that have proven to be effective in 2019?
If you’re looking to make the most out of your website, you’re going to want to read this. We’re highlighting the eight most dominant web design trends that are sure to increase the appeal and traffic of your website.
Let’s start creating your dream website today!
1. Advancements in Chatbots
Sure, chatbots have admittedly been popular within the last half-decade.
However, it’s the specific new advancements that make chatbots more exciting than ever before. 2019 chatbots now feature a higher and more advanced level of customization.
The result is a chatbot that can offer a more personal experience to website visitors. In past years, a chatbox was helpful in maintaining a 24-hour online presence for businesses.
Today, chatbots can perfectly mimic the behavior of an employee and offer genuine advice and solutions to customers².
2. Cultural Diversity
One of the most important features of 2019 websites is that websites are embracing the notion of diversity.
Depending on the place of origin for the website, it was common for websites to mainly featuring their own cultures.
Nowadays, websites are becoming more understanding of how important it is to display a diverse array of cultures.
Let’s consider just how global the internet has become. National reports have found that over 55 percent of the world’s population has access to the internet³.
With this number, it’s easy to see why showcasing different cultures on your website is essential.
In today’s day and age, it’s safe to say that the best websites in the world are favoring minimalism⁴.
Gone are the days of multiple images, expansive text, and an in-your-face color scheme. if you want to ensure that your website is current, you’re going to want to opt for a certain degree of minimalism.
One common website feature that accommodates this notion of minimalism is by adding plenty of white space on your website. This white space is the portion of the website that is unmarked.
While it may appear plain to some, this notion of whitespace can be incredibly significant. After all, it’s easy on the eye and encourages website visitors to continue engaging with your page.
It also makes it easier for our website visitors to read our content provides for a better user experience.
4. Hero Image Over Slideshows
If you look at the websites of some of the most successful companies in the world, you’ll notice many have one thing in common: a hero image.
A hero image is a large, web banner image that is placed on a website.
In general, these hero images are placed at the top of a website and span the entire length. For some websites, the hero image is the entire homepage of the website.
This hero image generally incorporates text that is placed in the center of the image. This text is often minimal in efforts not overstimulating the website visitor.
5. Limited Text
When it comes to building the text for your website, your best to keep it short and sweet.
Not only does this make your website more visually appealing, but it’s also less intimidating to your consumers. The truth is, the internet has encouraged consumers to develop an incredibly short attention span⁵.
This means that we want to process information as quickly and painlessly as possible.
The best way to do so is to offer as much information to your consumers with as little text as possible. Keep your paragraphs short, simple and easy for your website visitors to skim.
If you’re looking to communicate more information, try doing so in an explainer video.
6. Secure SSL Encryption
In today’s day and age, your website visitors want to ensure that their information is being protected. As technology progresses, hackers are finding more creative solutions to gaining personal information.
This is why secure SSL encryption for your website may be necessary.
A secure SSL encryption helps to ensure that all information being processed is kept safe and not being distributed.
For example, when a user enters their information in the browser of a website, a secure SSL encryption protects that information and keeps it private. This is especially vital for any website that sells a product or service.
As mentioned earlier, consumers today have an incredibly short attention span⁵.
This means that when information is taking longer to process than usual, the consumer is more likely to move on.
To discourage this, you may want to consider opting for videos on your website.
The truth is, your website visitors are far more likely to engage with a video than they are an excessive paragraph explaining the same concept.
8. Subscriber Pop-Ups
A pop-up is the best way to gain the attention of your website visitors⁶.
The purpose of this pop-up is to engage with your clientele and to encourage further action.
Further action could be anything from gaining their email to offering a discount code for their next purchase.
The best practice for a pop-up is to opt for minimal text and an engaging image.
Further, it’s most beneficial to directly ask your visitor what you’re looking for. This may encourage them to sign up for a newsletter or enter their contact information for a special offer.
Web Design Trends 2021
Do you want to ensure that your website is as appealing and functional as possible?
When a website is old and outdated, it sends a poor signal to your client base. Some may assume that your business is behind the times and outdated.
Similarly, others may even assume that your business is no longer in operation.
The truth is, consumers today like to work with businesses that are cool and contemporary.
One of the most effective means of revamping your website is to opt for a design that is fresh and modern.
To create this type of website, it’s important to consider the best web design trends available. For those new to web design, the above trends are a simple place to begin when creating your business website.
If web design doesn’t fall within your area of expertise, don’t fret! Be sure to visit our services page to see how we can be of assistance to your business today.
Brader Design is a full-service Web Design Company Malaysia, specializing in helping SMEs and corporate companies stand out! Optimize your digital presence and make your business global!